Watling JCB – Custom Ecommerce Store
About Project
We partnered with Watling JCB to revolutionise their parts ordering process by creating a custom e-commerce platform. Previously, Watling JCB handled all parts orders manually over the phone, which was both time-consuming and limited in terms of scalability. Our objective was to provide an online solution that would streamline their operations, offering customers the ability to order from a catalogue of 35,000 parts directly on the website. This platform not only enhances the customer experience but also allows for integration with their marketing efforts, enabling seamless product links through email campaigns, social media, and paid advertising. Since launch, the site has received significant customer engagement, helping Watling JCB grow its digital presence.
The Process
Our team worked closely with Watling JCB to understand their specific needs, from the sheer scale of the parts catalogue to the integration of secure online payment methods. The platform was custom-built to ensure smooth functionality across all devices, including mobile and tablet. This included the incorporation of Apple Pay to streamline the checkout process and enhance customer convenience. We also created dedicated accounts for Watling JCB trade customers, allowing them to access specific trade prices and benefit from bespoke payment terms, making it a tailored experience for their loyal business clients. The process involved several stages, including in-depth research, site architecture design, and robust testing to ensure the e-commerce site could handle a high volume of traffic and transactions.
Future Partnership
Since launching the e-commerce platform, Watling JCB has seen a significant increase in online sales, with the store generating over £1 million in turnover annually. Our ongoing partnership extends beyond the website; we manage their paid advertising, social media, and email campaigns, ensuring that their marketing strategies align with their digital presence. We also utilise Google Merchant Centre to optimise their ads and maximise visibility. To support continued growth, we provide monthly analytics and reports, helping to understand customer trends and determine which products require further promotion. With full optimisation for mobile and tablet devices, as well as the integration of Apple Pay, the site offers a seamless and flexible shopping experience. Since launch, the site has received approximately 170,000 sessions annually, driving significant customer engagement. As Watling JCB continues to evolve, we remain committed to delivering insights and strategies that boost brand awareness and sales.
We have been thoroughly impressed by the exceptional service provided by Telfer Digital. Their team has gone above and beyond in building a comprehensive e-commerce platform and website for our business, transforming how we operate online. The new online store, tailored to our specific needs, has been instrumental in driving significant traffic to our site, resulting in improved sales and broader market reach.
Telfer Digital’s strategic approach to web development has allowed us to not only enhance our online presence but also streamline our operations, making it easier for our customers to purchase products and interact with us online. Their technical expertise, combined with their understanding of our business objectives, has positioned us to scale our operations efficiently.
We are extremely pleased with the results and look forward to continuing our partnership with Telfer Digital for future upgrades to the platform, as well as their ongoing support in the design and implementation of our marketing initiatives. Their commitment to quality and growth is evident, and we couldn’t be more satisfied with the direction they have helped us take.
Peter Wright – Watling JCB
Group Parts Manager