Watling JCB – Full Website Build
About Project
We partnered with Watling JCB to create a comprehensive and visually stunning website that would serve as the central hub for their online presence. The scope of this project was vast, incorporating numerous features designed to enhance the customer experience and streamline their business operations. The site includes capacity for showcasing new machinery, an option to purchase machines directly online with a built-in finance calculator, and a seamless link to their e-commerce platform for easy parts purchases. Additionally, the website offers functionality for booking machinery services through custom-built software developed by Telfer Digital specifically for machinery companies. With dedicated pages for servicing and support, news and offers, contact details, and a fully detailed careers page, this website serves as a powerful tool for both customers and the internal team at Watling JCB.
The Process
Our team handled every aspect of the project, from the initial design and layout to copywriting, web development, and usability testing. We collaborated closely with Watling JCB to ensure the website’s visual design reflected their brand while being highly intuitive for users. The copywriting process involved creating engaging and informative content that would effectively communicate the value of Watling JCB’s services and products. In terms of development, we integrated a finance calculator to simplify the purchasing process for customers interested in buying machines online, while also allowing for the ongoing addition of new machines. Developing a custom service booking system was another key element, offering users the ability to book services seamlessly. After development, we conducted thorough usability testing to ensure that every aspect of the site—from navigation to complex tools like finance calculators—performed optimally, delivering a smooth user experience. Finally, we built seamless integration between the main website and the e-commerce store, creating a unified customer journey across both platforms.
Future Partnership
Our partnership with Watling JCB is crucial to us, and we continue to support and maintain their main website, ensuring it evolves alongside their business needs. We regularly update the website to accommodate new machines, special offers, and company updates, and we provide ongoing technical support and enhancements. In addition, we work closely with Watling JCB to ensure the site remains at the cutting edge of digital innovation, offering new functionalities and improvements as their business grows. The seamless connection between their main website and the e-commerce store ensures that customers have a smooth and efficient experience from browsing to purchasing, further solidifying this as a key component of our ongoing collaboration.
We are incredibly impressed with the service provided by Telfer Digital!!
From the initial consultation to the final launch, the team at Telfer Digital demonstrated professionalism, creativity, and a deep understanding of our business needs. They were attentive to our requirements and provided valuable insights that helped us achieve our goals.
Our website is not only visually appealing but also highly functional, thanks to their attention to detail and innovative approach. Moreover, their strategic advertising efforts have significantly boosted our online presence and brought in tangible results.
We highly recommend Telfer Digital to anyone in need of website design and advertising services. Their dedication, expertise, and commitment to client satisfaction are truly commendable.
Kai Freeman – RJC Plant Hire
Depot Manager