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Google Advertising

Driving Success, One Click at a Time.

Unlock the full potential of your business with expertly managed Google Advertising campaigns tailored to your needs.

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Comprehensive Google Advertising Solutions

At Telfer Digital, we offer a range of Google Advertising packages designed to meet the unique needs of businesses of all sizes. Whether you’re just starting out or looking to maximise your digital presence, our Basic, Standard, and Premium packages provide the tools and expertise to help you achieve your goals.

Our Google Advertising services include

Google Ads: Reach potential customers across the web with targeted ads that appear on Google’s search engine and partner sites.
Google Search Ads: Capture the attention of users actively searching for your products or services with text-based ads.
Google Display Ads: Increase brand awareness through visual ads displayed on Google’s network of websites.
YouTube Ads: Engage audiences with video ads on YouTube, one of the world’s largest video platforms.
Gmail Ads: Reach users directly in their Gmail inboxes with personalised ads.
Google Maps: Promote your business locally by appearing in Google Maps searches.
Google Discovery: Showcase your ads on Google’s Discovery feed, reaching users in their moments of exploration.
Keyword Research: We identify the most effective keywords to target, ensuring your ads appear in front of the right audience.
Ad Creation: Our team crafts compelling ad copy and visuals that resonate with your target market.
A/B Testing: We continuously test and refine your ads to improve performance and ROI.
Conversion Tracking: Monitor the effectiveness of your ads with precise tracking and analytics.
Bid Management: We strategically manage your bids to maximise your ad spend and achieve the best possible results.

Why Google Advertising Is Essential for Your Business

Google Advertising is not just about placing ads—it's about reaching the right audience at the right time with the right message. Here’s why it’s a must for your business:

Unparalleled Reach

With billions of searches every day, Google Ads offers an unmatched opportunity to reach a vast audience, driving more traffic to your website.

Targeted Advertising

Google Ads allows you to target specific demographics, locations, and even devices, ensuring your ads are seen by the people most likely to convert.

Cost-Effective

You control your budget with Google Ads, paying only when someone clicks on your ad. This pay-per-click model ensures your ad spend is directly tied to results.

Measurable Results

Google Ads provides detailed analytics, allowing you to measure the performance of your campaigns and adjust your strategy in real-time.

Flexibility and Scalability

Whether you’re a small business or a large corporation, Google Ads can scale to meet your needs, offering flexible options for campaign management.

Brand Awareness

Even if users don’t click on your ads, just appearing in search results can significantly increase brand recognition and credibility.

Why Choose Telfer Digital for Your Google Advertising?

Expert Management

Our team of experts brings years of experience and advanced tools to ensure your Google Advertising campaigns are not only effective but also optimised for maximum ROI.

Tailored Strategies

We don’t believe in one-size-fits-all. Every campaign we manage is tailored to your specific business goals, ensuring the best possible results.

Transparent Reporting

With detailed bi-weekly or monthly reports, we keep you informed about your campaign’s performance, offering strategic insights and recommendations to continually improve outcomes.

Google Advertising Packages

Basic Plan

Or 15% of ad spend, whichever is higher.

£707.00 / month
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Key Features:
  • Simple campaign setup for effective online presence
  • Targeted keyword research to reach relevant audiences
  • Ad creation across Google platforms: Search, Display, YouTube, Gmail, Maps, Discovery
  • Basic bid management for cost-effective ad spend
  • Monthly performance reporting to track progress
  • Ideal for businesses starting with Google Ads
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Standard Plan

Or 15% of ad spend, whichever is higher.

£1,050.00 / month
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Key Features
  • Comprehensive campaign management for optimal results
  • Detailed keyword research and ongoing optimisation
  • Ad copy creation with A/B testing across all ad formats
  • Conversion tracking setup and monitoring for accurate ROI measurement
  • Bi-weekly performance reporting for timely insights
  • Strategic bid management to maximise ad spend efficiency

Premium Plan

Or 15% of ad spend, whichever is higher.

£1,460.00 / month
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Key Features
  • Full-service campaign management for comprehensive support
  • Extensive keyword research and advanced optimisation techniques
  • Advanced ad copy creation with extensive A/B testing across formats
  • Conversion rate optimisation to increase ROI
  • Detailed monthly performance reports with actionable insights
  • Advanced bid management for superior ad spend control

Basic Plan

Or 15% of ad spend, whichever is higher.

£7,211.40 / year
Get Started Now
Key Features
  • Simple campaign setup for an effective online presence
  • Targeted keyword research to reach relevant audiences
  • Ad creation across Google platforms: Search, Display, YouTube, Gmail, Maps, Discovery
  • Basic bid management for cost-effective ad spend
  • Monthly performance reporting to track progress
  • Ideal for businesses starting with Google Ads
Most Popular

Standard Plan

Or 15% of ad spend, whichever is higher.

£10,710.00 / year
Get Started Now
Key Features
  • Comprehensive campaign management for optimal results
  • Detailed keyword research and ongoing optimisation
  • Ad copy creation with A/B testing across all ad formats
  • Conversion tracking setup and monitoring for accurate ROI measurement
  • Bi-weekly performance reporting for timely insights
  • Strategic bid management to maximise ad spend efficiency

Premium Plan

Or 15% of ad spend, whichever is higher.

£14,892.00 / year
Get Started Now
Key Features
  • Full-service campaign management for comprehensive support
  • Extensive keyword research and advanced optimisation techniques
  • Advanced ad copy creation with extensive A/B testing across formats
  • Conversion rate optimisation to increase ROI
  • Detailed monthly performance reports with actionable insights
  • Advanced bid management for superior ad spend control

Note: Discover the perfect Google Advertising package for your business—whether you're a small startup or a large enterprise, we have solutions tailored to your needs. Explore the options below to learn more!

 
Basic Plan
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Pro Plan
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Premium Plan
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Additional Benefits
Multi-Platform Ad Access

Run ads across Google Search, Display, YouTube, Gmail, Maps, and Discovery.
Monthly Reporting

Get clear visibility with monthly performance reports.
More Points
Basic Bid Strategy

Manage bids effectively with basic bid management.
Brand Awareness Focus

Build your brand and drive traffic with targeted ads.
Accessible Solution

Designed for smaller budgets and straightforward campaigns.
More Points
Enhanced Targeting

Improve user engagement with better-targeted Google Search and Display Ads.
A/B Testing

Optimise performance with A/B testing across all ad types.
Local Focus

Refine local targeting for Google Maps Ads.
Data-Driven Adjustments

Make strategic changes based on performance data.
Personalised Support

Benefit from a dedicated account manager
Conversion Focus

Optimise campaigns to drive better performance and conversions.
Top-Tier Placement

Gain priority positioning with top-tier Google Search Ads strategies.

Premium Targeting

Use advanced targeting and segmentation for Display and YouTube Ads.
Advanced Segmentation

Leverage in-depth audience segmentation for Gmail Ads.
Enhanced Local Strategies

Maximise local visibility with advanced Google Maps strategies.
Strategic Consulting

Access long-term planning and strategic consulting.
Advanced Analytics

Dive deep with advanced analytics and competitive insights.
Priority Support

Enjoy faster response times with priority support.
ROI Maximisation

Focus on driving maximum ROI and supporting long-term growth.

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and sales with paid ads.

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Answers to

Frequently Asked Questions

What is included in Telfer Digital’s Google Advertising packages?

Our packages range from Basic to Premium, offering services such as keyword research, ad creation, A/B testing, bid management, and detailed performance reporting. Each package is designed to meet different business needs, from simple campaign setups to comprehensive full-service management.

How does Telfer Digital optimise my Google Ads?

We use a 50-stage optimisation checklist, advanced analytics tools, and A/B testing to continuously refine your ads, ensuring they perform at their best and deliver a high return on investment.

How do I know which package is right for my business?

We offer a Paid Advertising Audit to understand your business goals and needs. Based on this audit, we recommend the package that will best help you achieve your objectives, whether that’s increased traffic, more sales, or greater brand awareness.

How often will I receive performance reports?

Depending on your package, we provide bi-weekly or monthly performance reports that include detailed insights, strategic recommendations, and actionable data to help you understand your campaign’s success.

Can Telfer Digital help with other types of advertising beyond Google?

Yes, in addition to Google Advertising, we offer Meta Advertising and combined Google & Meta Advertising services, providing a comprehensive approach to digital marketing across multiple platforms.

What makes Telfer Digital different from other advertising agencies?

Telfer Digital stands out due to our unique combination of expert knowledge and cutting-edge AI technology. This allows us to deliver industry-leading results by optimising campaigns in real-time and ensuring your ads reach the right audience effectively.