Deciding whether to use SEO (Search Engine Optimisation) or PPC (Pay-Per-Click) advertising depends on your specific goals, budget, timeline and resources. Both SEO and PPC have their advantages and can be effective marketing strategies. Let’s explore each option: SEO SEO (Search Engine Optimisation): SEO involves Optimising your website and its content to improve its visibility...
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Let’s Talk Mobile Optimisation
Mobile optimisation, also known as mobile-friendly design or mobile responsiveness, refers to the process of adapting a website, application, or other digital content to ensure it functions well and provides an optimal user experience on mobile devices such as smartphones and tablets. With the increasing use of mobile devices for browsing the internet, it has...
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