3Jul

Socialpilot vs Hootsuite – Which Social Media Management Platform is the Best for the Construction & Machinery Industry?

For businesses in the construction and machinery sector, establishing a strong online presence is increasingly important. Social media management tools are critical for effectively overseeing social media accounts, engaging with audiences, and tracking performance metrics. Among the leading platforms in this space are SocialPilot and Hootsuite. This article will explore and compare these two tools...

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19Jun

Why is Email Marketing Important for Machinery Dealerships and Plant Hire Companies?

In the competitive industry of machinery dealerships and plant hire companies, it’s essential to differentiate your business and cultivate strong customer relationships. Email marketing stands out as an incredibly effective strategy to achieve these goals. While it may seem traditional compared to newer digital marketing strategies, email marketing remains a powerful tool that offers numerous...

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26Jun

Showing Machinery Hire Prices Online: Is It A Good Idea?

Displaying product prices online for a machinery hire business can be beneficial for both you and your customers. Here are some reasons to consider showing your product prices online: 1. Convenience for customers: Customers looking to hire machinery often appreciate the ability to quickly and easily find pricing information online. It saves them time and...

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31May

SEO vs PPC

Deciding whether to use SEO (Search Engine Optimisation) or PPC (Pay-Per-Click) advertising depends on your specific goals, budget, timeline and resources. Both SEO and PPC have their advantages and can be effective marketing strategies. Let’s explore each option: SEO SEO (Search Engine Optimisation): SEO involves Optimising your website and its content to improve its visibility...

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